The visual side of the Asan İmza (Mobile ID) sign unites innovative thinking that looks to the future with national traditions and values. The Buta sign, which is reflected in the modern image of the SIM-card, is a reminder of the rich and unique national culture that is inherited from our ancestors, but also a fingerprint – the unique feature of every single person. The identity of a nation and an individual are organically merged into one.
The surprising and original sign represents the readiness of Azerbaijan to embrace all things innovative without forgetting its national values. The colours of Asan İmza (Mobile ID) express an energetic quest for a better future and the passion of its creators to not only make the lives of everyone in Azerbaijan easier and more secure, but to offer them more opportunities as well.
Outstanding as an idea, for the story it tells and for its bold colours, the sign is yet another symbol of the ambition and ingenuity of the people of Azerbaijan.